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Tomas Gallucci

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iSteve [Dec. 19th, 2008|12:15 pm]
Tomas Gallucci
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Steve Jobs presents iPhone
Steve Jobs presents the iPhone


I Pulsed about this a couple of days ago, but I wanted to talk about it this morning: according to Apple, 2009 is slated to be their last Macworld and Steve Jobs will not be giving the keynote speech.

Not to sound like Tom Daschle, but this saddens me. This saddens me because Steve is such a great presenter. I think it's a shame that Macworld isn't going to end with one last bang of a presentation from Jobs. In the short time that I've been an Apple fan--starting with the purchase of miniMax0r last year when Leopard debuted--I've plugged into the Apple PR machine, especially Jobs' presentations. He comes out on stage prepared. He knows his presentation forwards and backwards never guessing what the next slide might be. I wouldn't go so far to say he's a great orator--it's not like he's giving an impromptu speech--but his presentations are always electric and the viewer gets the sense that he's having as much fun presenting as the audience is watching.

Case in point--Macworld 2008. If memory serves me right, this is the first iSteve presentation I've watched start to finish. I remember reading Endgadget's liveblog from the presentation while at work and couldn't wait to get home to watch it for myself. I knew what was coming: Time Machine, Apple TV Take 2 and Mac Book Air.

There are three moments that especially stick out to me from the speech: showing the studios that Apple was working with to make movie rentals possible, admitting to Apple's failure to get digital content on widescreen TVs and the introduction of the Mac Boook Air.


We've gotten the participation of some great studios. Touchstone Pictures, Mirmax, MGM, Lions' Gate and New Line Cinema.


studios
Oh, and by the way... these six too.


When that slide flipped down to reveal the logos of the Big Boys there was thunderous applause.

The showmanship was phenomenal. Yeah, Apple had dealt with the studios in question before and Amazon had beat Apple to the punch when it came to making rentable video content available online. But the fact that Apple had worked through the massive amount or red tape it takes to make a partnership like this happen was realized at once.

Moments later:


I'd like to say all of us have tried. We have, Microsoft, Amazon, TiVo, VuDu, Netflix, Blockbuster -- we've all tried to figure out how to get movies over the net onto the TV. We've ALL missed. No one's succeeded yet. We tried with Apple TV -- it was designed to be an accessory for iTunes and your computer. But that's not what people wanted.

We learned what people wanted was about movies. Movies. Movies. We weren't delivering that.


Take2
No computer is required


We're back with Apple TV Take 2. It still syncs beautifully to your computer, but no computer is required.



The final moment of note was when Steve introduced the Mac Book Air. At first, everyone must have thought he was joking when he said that the laptop would fit into a manilla envelope. In fact, when he took the Air out of the envelope and displayed the notebook, there was a muted gasp. People couldn't believe their eyes! Of course, when Steve did the comparison to the Sony TZ...


The thickest part of the Mac Book Air is still thinner than the thinnest of the TZ series.


Thinnovation
Thinnovation


(To see the full Keynote speech from Macworld 2008, Click Here)

I just don't get why Apple doesn't want to put their best foot forward and "give 'em something to talk about."

Of course, some have speculated that this is in relation to Job's health. I don't think so. If this were about his health, we would have had 503 redundant news stories by now about how one of the most successful CEOs in the world was terminally ill.

Apple claims


Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.


I'm not so sure.

I don't doubt that Apple's retail stores and their website are their lifeline. But if Apple doesn't continue to have press events--even if it's on the scale of the Spotlight turns to Notebooks--then I think that (to use a timely reference) it will be a bag of hurt. Apple has gained a lot of attention in recent years by having big press events where they release their new products because of all the speculation and anticipation of what will be announced, what it will look like, how it will work, what it will look like etc.

And to not have Steve give the keynote next year if he is in decent health is a mistake. There's just something about being able to say goodbye or announce that the company is going in a different direction and I think that there's only one person qualified to give that announcement: Steve Jobs. This is a scary new epoch that Apple is starting and we need our familiar bus driver to take us to that next place. The benevolent dictator as it were. We need iSteve.
linkReply

Comments:
[User Picture]From: ehowton
2008-12-19 06:35 pm (UTC)
I just don't get why Apple doesn't want to put their best foot forward and "give 'em something to talk about."

You've proved this false with this entry. Look how many words you used when Apple said they're done.

I don't know anything about any PR. You sent me some keynote updates here and there. Maybe I'm weird because I use Apple solely because they rock? Because I'm a sysadmin and Leopard compliments that. I don't use Apple to fight the power, or align myself with a bunch of tree-hugging weirdos, but apparently there are people out there who fall for his 'showmanship' and nothing more. Dumb bastards never pull up a console terminal I'm guessing.

Oooooh, shiny!


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[User Picture]From: schpydurx
2008-12-20 12:02 am (UTC)
Look how many words you used when Apple said they're done.
902 to be exact.


I don't know anything about any PR. You sent me some keynote updates here and there. Maybe I'm weird because I use Apple solely because they rock? Because I'm a sysadmin and Leopard compliments that. I don't use Apple to fight the power, or align myself with a bunch of tree-hugging weirdos, but apparently there are people out there who fall for his 'showmanship' and nothing more. Dumb bastards never pull up a console terminal I'm guessing.

Oooooh, shiny!


I don't know why I continue to be astounded by your asininity but I am. It's like you didn't even read the post.

The point was that if this is supposed to be an end of an era, it only makes since to have the guy who's been the company's most anticipated speaker and let him give the farewell speech. I also pointed out examples of why I thought he was a great presenter.

I also made the point that Apple has gotten a lot of milage over the years by the hype their trade shows create, both the anticipation and participation, live and virtual.

But you commented on none of that. Instead you talked about tree-hugging hippies and poo-pooed shiny OSes. Odd that, given you just praised Apple for their shiny music library and multimedia player iTunes.


I used to think typical MacOS users were tree-hugging hippies who liked a thing because it was anti-establishment, or some other New Age horseshit.* Microsoft: Go to hell. Effective immediately I'm moving my iTunes database back to OSX.


If you're a serious CLI only SysAdmin, you'd be running a command line only library tool on a command line only OS. Neither iTunes nor Leopard fits this bill. They're shinny with *gasp* images!


Edited at 2008-12-20 12:03 am (UTC)
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[User Picture]From: ehowton
2008-12-20 07:15 am (UTC)
If you're a serious CLI only SysAdmin, you'd be running a command line only library tool on a command line only OS. Neither iTunes nor Leopard fits this bill. They're shinny with *gasp* images!

As any true sysadmin would know, a window manager is the only way to run multiple instances of terminals.

Duh!
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[User Picture]From: schpydurx
2008-12-20 07:25 am (UTC)
funny.
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From: snapper521
2008-12-19 10:55 pm (UTC)
Then you wonder why you don't receive enough traffic. *rolls eyes* You are pathetic for getting all worked up over something as silly as this.

and for the record no I did not read the entire post. Because frankly it's TL/DC
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[User Picture]From: schpydurx
2008-12-19 11:26 pm (UTC)
Depending on the word count you use, this is 902 word post. Definately one of my shorter posts. whester said that it was one of my better posts.

You read my World Trade Center post which was 1291 words and had this to say about that post:

"Before I forget, good post. Wasn't as boring or tedious as last time somehow... weird... eh anyway, maybe it's just cuz I've gotten used to your style."
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[User Picture]From: ehowton
2008-12-21 09:56 pm (UTC)
I think your comments are misguided. I like mac because they make a rock-solid operating system which is useful to my life. Not because some jackass stands on stage charismatically. Nothing I own is because some dude gives a speech. I'm not that shallow.
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[User Picture]From: schpydurx
2008-12-21 10:25 pm (UTC)
How would you know that a product existed if it were not advertised?
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[User Picture]From: ehowton
2008-12-22 01:12 am (UTC)
Well put sir! Tell me - how is it I have a mac and yet had never seen Steve Jobs key-note speech. I eagerly await your reply.
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[User Picture]From: schpydurx
2008-12-22 01:21 am (UTC)
because someone, somewhere told you about them. They heard about Macs from somene else until you get back up the chain to reporters who were at a keynote speech.
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[User Picture]From: ehowton
2008-12-22 06:03 am (UTC)
I bought a CD once I'd never heard of because the cover art showed a girl with big boobs. Turned out it was a pretty good CD.

Mr. Jobs can stuff his key-note up his iAss.
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[User Picture]From: schpydurx
2008-12-22 06:07 am (UTC)
Q: How do you think the CD with big boobs got sold to the record store?
A: Someone advertised to the store buyer.
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[User Picture]From: ehowton
2008-12-22 06:10 am (UTC)
Q:How do you think three guys with guitars got talent?
A:They watched the CEO of Apple give a key-note.

Edited at 2008-12-22 06:10 am (UTC)
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[User Picture]From: schpydurx
2008-12-22 06:13 am (UTC)
No, they likely watched someone on TV or went to a concert and then put all they had into learning how to play the guitar. They were advertised a career.
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