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Tomas Gallucci

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The Definition of Job To Do Theory [May. 27th, 2012|10:09 am]
Tomas Gallucci
Your question was framed by an implied market categorization: that buyers are either high-income or, presumably, low-income. This is a false dichotomy. Buyers are either needful of a job to be done or not. If the job is important enough, money will be found to hire a product.

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[User Picture]From: reboot_kid
2012-06-08 02:32 am (UTC)
Hmm.. That works under the assumption that they cannot get the job done from an alternate source for a cheaper amount.

hardware wise, apple products are average. Their UIs are great, but it is really their marketing that shines.

OSX, while wonderful, is essentially just a really pretty skin on UNIX. There are many cheap or free UNIX alternatives out there.

iPhones are great, but you can get the same features and functions out of Windows phones or Android phones, often for less money.

So, I don't buy it applying to Apple products. Apple products sell because they are a status symbol.
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[User Picture]From: gradumacated
2012-06-12 07:28 pm (UTC)

Agree

I agree with this guy. Apple products are useful in niche markets - photo editing, video editing, etc. - but often times people want to spend the least amount of money possible and unless they have another vested reason or interest in paying more, they won't.

Apple's success lies more in their marketing than anything else, riding the wave of enthusiasism that their fanboys generate to make inroads into the market.

While most may find the Apple products easy and straight-forward to use, it's not a universal experience and still requires a learning curve that some may not be willing to take, especially at Apple's price points. Apple are able to get away with charging more thanks to their slick marketing campaigns and the social effect of making it the "next must-have toy". As with most technological products, many purchase them without knowing what they need/want nor make the most of having a great technological product.

I do agree with the premise that if the job is important enough, the money will be found for a product to meet the needs of the job, but it doesn't necessarily follow that it will be the more expensive/more superior product on the market. There's always a balance that takes place.
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