From The Critical Path, Episode 27, Supernova
It really sounds Horace to hear you describe this, it really sounds like what Apple has–in a very subtle way and in some cases expressed as being their focus–yannow, the iOS devices and the camera, the fact that these devices especially the iPhone has a camera. I mean, if you combine the camera with Internet access and a really good user experience, you now have a device that allows you to really connect all of these different things that have traditionally always, always, always been separate. I mean, everybody loves the idea of "I just took a picture I'm going to share it with everybody that I know. Everybody's doing it. Everybody thinks that that's great, but there's so much building around that.
I like your term "Supernova" because it really seems like the integration of those three or four concepts, the notion that you can share an experience visually, instantaneously from wherever that you've just captured...we've talked about this on some other shows but, if you remember when the Superbowl that just happened a number of weeks ago, that all of the players who were there, that you saw a shot of every single one of them with their iPhones videotaping–look at me with the old term "videotaping"–making videos of the event as it was happening, which no doubt they're saving, they're sending to their friends who weren't there.
I remember. Is that amazing?
And it's not even a second thought to them. They're not thinking: "Huh? I wonder, how should we commemorate this?" No! Their phone's already in their hand, they're already taking the video of it, yannow?
Even though they're the focus of attention–there's a thousand cameras on them already, and they want to pull out their own just to capture and say, "It's my version of the truth that I'm gonna share with my friends. So that gives them a buzz because they say, "Well, look, yannow, I'm not just in the event, but I'm capturing it and sharing it."
And I'm just saying it's not just the video or the photo or the things, but in all kinds of different things like this idea of the simplest thing you can do is just drag a link over, right? That means that you've also basically created something new, whether it's in Twitter or Pintrest, or something like that. It's the idea that "Look: I'm creating. I am communicating. I am speaking up. I am making myself heard." These are very basic things everybody wants to say they're proud of that at some moment.
Yannow, when children–when they go to school–and you have young kids too, everybody's encouraged to draw pictures. Right? And they draw all these wonderful pictures and put together all these arts and crafts and do all these like glueing things together and using finger painting and teachers love to encourage them because the kids get a kick out of it. The parents get a kick out of it. It turns on the brain, it does a lot of wonderful things. We just don't do that as much when we become adults.
But that's a basic human need. Right? Cave painters–yannow, who painted caves–in yannow prehistory fifty thousand years ago had the same impulse. We are creative species. So it's important, I think, that we allow as many people in as many places and in as much time of their existence to allow them to do these things.
And that's what these devices let you do. They'll become pervasive enough–meaning, with you all the time-and with everybody, all the time. That'll be easy for everyone to actually say, "Here I am! Look at me! I'm beautiful!"
Dan starts laughing.
No. You're right. You're right.
Serious. People are beautiful in every way! It's not just like just physically beautiful.
No. I know what you mean, but it's funny.
And that's the chord I think–yannow, we can't say just Apple, although I think you and I both are of the opinion that Apple does it best. But there are other devices that do this also, or that try to do this. But it's exactly what you're describing: that thing that makes you think...
Imagine. I want all our listeners to imagine this right now: You're going out for an evening with friends. You show up at the place that you're gonna be, and you realize you've left your iPhone at home. Or your Android device. Let's, yannow be open-minded here. Your smartphone. It's at home.
You're gonna feel weird the whole night, most likely. If you're listening to this show, you're probably gonna feel really, really weird. Just–people right now are like checking their pockets to make sure that they have it right now. Yannow. That...that–whatever it is that culminates to create that feeling, that I need to have this thing with me no matter what. No matter where I go.
Yeah, I had an episode like this just. I went out to just clean off the car because it was snowed over. And I want to make sure that I didn't have to do that later when I needed to drive the car. So I only stepped out for a few minutes to brush it off. But I knew within about three minutes, that I forgot my phone. Even though I was like right next to my house, there's no reason for me to have a phone, but I was thinking, "Hmm. What if I have an emergency right now? What if drop the keys in the snow and I can't find them? I then became extra conscience of everything I did just to make sure that didn't happen because the phone wasn't with me.
So basic stuff like that. I think you're absolutely right. I think I was much more conscious if I didn't have my phone than my wallet or anything. The wallet is practically obsolete now. It's a nuisance to lose it, but it certainly isn't catastrophic, especially if you're not traveling.
It's not like losing your phone! Forget it!
Yeah! You're phone is like, well your phone can get you a new wallet, the new wallet...well it can buy you a new phone, but it won't have any of the data on it, so it won't help you. Well, yeah, you can cloud-sync and all that, but still. This device has elevated itself to a point beyond any other device or any other technology, I think, historically.